Marketing

An Image of marketing professor Mathew Joseph in the Alkek building atriumThe field of marketing is changing rapidly, and the opportunities for aspiring marketers are limitless.

Students in the St. Mary’s University Greehey School of Business develop an understanding of marketing in both nonprofit and for-profit organizations, and learn to evaluate and interpret the psychological, economic and socio-cultural factors and trends that influence purchase and consumption of goods and services.

In the Marketing program at St. Mary’s, you will study critical concepts including consumer behavior, sales and advertising, and learn from professors with real-world experience.

The program prepares students for careers in:

  • Advertising
  • Public Relations
  • Selling and Sales Management
  • International Marketing
  • Retail Sales and Store Management
  • Product and Brand Management
  • Marketing Research
  • Electronic Commerce

For degree requirements and detailed course descriptions, see the Undergraduate Catalog.

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