Marketing

• Courses and Degree Plans

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  Students can pursue one of the following program options:

  Bachelor of Business Administration in Marketing — Traditional or Digital Marketing Track
  Minor in Marketing
  Minor in Digital Marketing

• Courses

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  An example of some of the courses that Marketing majors take include:

  Consumer Behavior
  Communication Strategy and New Media
  Marketing Analytics
  Marketing Strategy

  See the catalog for a complete list of course descriptions and degree plans:

  Course Catalog

• Tracks

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  The Traditional Track is designed for students to gain a firm foundation in traditional strategic marketing. Students learn to use marketing as a strategic tool. The course work involves understanding how product, promotion, pricing, distribution and service can be used to develop effective strategies for a globally connected marketplace. This track prepares students for careers in marketing management, marketing research, public relations and advertising.

  The Digital Marketing Track offers a focused approach to developing and using tools and skills needed to effectively evaluate and interpret data metrics, create digital strategies, and optimize the latest tools for digital marketing content creation. This track prepares students with the skills needed for a career in marketing analytics/strategy, graphic/multi-media design, and mobile/social media marketing.

  The Greehey School of Business also offers a minor in Marketing. Students enrolled in the Marketing minor learn the foundational principles of marketing and the strategic dimensions of using marketing as a tool to understand how to better respond to the needs of individual and organizational consumers. They learn how to use product, pricing, promotion, distribution and service to better serve customers across all sectors of the economy.

  The Digital Marketing minor provides students with a strong foundation in the fast-paced and growing field of digital marketing. Students gain insights into marketing analytics, communication and marketing strategy, and new media creation. In doing so, students learn to effectively interpret data, create innovative marketing strategies, and create impactful digital content.

Learning at the Greehey School of Business goes beyond the fundamentals of business; the experiences outside of the classroom prepared me with real-world experience to begin a career in marketing.

Jocelyn Alvarez Bibian (B.B.A. ’20)

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Faculty

• 
  Mathew Joseph, Ph.D. Emil C.E. Jurica Distinguished Professor of Marketing
• 
  Guillermo Martinez, J.D. Visiting Assistant Professor of Marketing
• 
  Eileen Wall Mullen, Ph.D. Professor of Marketing
• 
  Gail Ribalta Adjunct Professor
• 
  Zecong Ma, Ph.D. Assistant Professor of Marketing