Degree
- Minor https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2024/05/JER7601-e1720647917784.jpg
- Bachelor of Business Administration https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2024/05/JER7601-e1720647917784.jpg
Department
Department Chair
Marketing at St. Mary’s
At St. Mary’s University, marketing is more than just a major — it’s a launchpad for creative thinkers, problem-solvers and future business leaders.
Whether you are drawn to the power of branding and storytelling, excited by the fast-moving world of digital marketing trends and tools, our Marketing program offers a variety of courses to help you turn your passion into a profession.
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Program of Study
In addition to the major courses in the Bachelor of Business Administration in Marketing, students take courses from the St. Mary’s Core Curriculum and the Greehey School of Business School-Specific Core. The degree requires a minimum of 27 credit hours within the major.
Marketing Minor
St. Mary’s also offers a Minor in Marketing:
Marketing Major
B.B.A in Marketing
The marketing program at St. Mary’s focuses on the art and strategy of reaching consumers — how they connect with brands and make purchase decisions. Students learn how brands grow, how markets evolve and how to design marketing campaigns that resonate. Students also explore how to craft engaging social media strategies, interpret online behavior and create digital marketing content that performs.
Course Areas
- Branding
- Business intelligence
- Data driven marketing
- Integrated marketing communications
- Interactive services marketing
- Search engine marketing
- Selling and sales management
- Social media marketing
What can I do with a degree in Marketing?
Career and Internship Opportunities
No matter which track they chose, students gain valuable experience through hands-on projects, internship opportunities and networking events. Students have worked with industry leaders such as:
- H-E-B
- NuStar Energy
- SiriusXM
- Spurs Sports and Entertainment
- SWBC
- Toyota Corporation
- Union Pacific
- USAA
- Valero Energy
- Vita Coco
Learning at the Greehey School of Business goes beyond the fundamentals of business; the experiences outside of the classroom prepared me with real-world experience to begin a career in marketing.”
Jocelyn Alvarez Bibian (B.B.A. ’20)
Outside the Classroom
American Marketing Association (AMA)
The St. Mary’s University AMA chapter provides students with hands-on opportunities to learn and apply marketing skills and engage with marketing professionals.
Faculty
-
Siti Aqilah Jahari, Ph.D., FHEA Assistant Professor of Marketing -
Nicole Kirpalani, Ph.D. Lecturer of Marketing -
Zecong Ma, Ph.D. Interim Chair for the Department of Management and Marketing -
Guillermo Martinez, J.D. Lecturer of Management and Marketing
Similar Programs
Business Administration
- Minor https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2024/05/JER7601-e1720647917784.jpg
International Business
- Bachelor of Business Administration https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2024/05/JER7601-e1720647917784.jpg
Management/ Entrepreneurship and Innovation
- Minor https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2024/05/JER7601-e1720647917784.jpg
- Bachelor of Business Administration https://www.stmarytx.edu/academics/programs/marketing/ https://www.stmarytx.edu/wp-content/uploads/2024/05/JER7601-e1720647917784.jpg
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We’re eager to hear from you and answer any questions you have! Feel free to reach out to learn more about St. Mary’s University.