Track Options


  • Minor https://www.stmarytx.edu/wp-content/uploads/2021/06/Marketing-Thumbnail.jpg
  • Bachelor of Business Administration https://www.stmarytx.edu/wp-content/uploads/2021/06/Marketing-Thumbnail.jpg

Marketing at St. Mary’s

In the Marketing program in the Greehey School of Business, students develop an understanding of marketing in for-profit and not-for-profit organizations.

They gain strategic marketing decision making skills by learning how to evaluate and interpret the multitude of factors governing how individual and organizational consumers make decisions about product and services.

The innovative curriculum includes marketing strategy development for the digitally connected world.

Students learn about developing and deploying strategies across different platforms and emerging technologies to include digital, mobile and user-generated content.

  • Tracks

    The Traditional Track is designed for students to gain a firm foundation in traditional strategic marketing. Students learn to use marketing as a strategic tool. The course work involves understanding how product, promotion, pricing, distribution and service can be used to develop effective strategies for a globally connected marketplace. This track prepares students for careers in marketing management, marketing research, public relations and advertising.

    The Digital Marketing Track offers a focused approach to developing and using tools and skills needed to effectively evaluate and interpret data metrics, create digital strategies, and optimize the latest tools for digital marketing content creation. This track prepares students with the skills needed for a career in marketing analytics/strategy, graphic/multi-media design, and mobile/social media marketing.

    The Greehey School of Business also offers a minor in Marketing. Students enrolled in the Marketing minor learn the foundational principles of marketing and the strategic dimensions of using marketing as a tool to understand how to better respond to the needs of individual and organizational consumers. They learn how to use product, pricing, promotion, distribution and service to better serve customers across all sectors of the economy.

    The Digital Marketing minor provides students with a strong foundation in the fast-paced and growing field of digital marketing. Students gain insights into marketing analytics, communication and marketing strategy, and new media creation. In doing so, students learn to effectively interpret data, create innovative marketing strategies, and create impactful digital content.

Learning at the Greehey School of Business goes beyond the fundamentals of business; the experiences outside of the classroom prepared me with real-world experience to begin a career in marketing.

Jocelyn Alvarez Bibian (B.B.A. ’20)

Marketing Career Opportunities

Students in the Marketing program have obtained jobs or internships with the following companies, among many others:

  • Aleuro
  • Anomaly
  • CPS Energy
  • GE Healthcare
  • Gartner
  • H-E-B
  • NuStar Energy
  • San Antonio Economic Development Foundation
  • Spurs Sports and Entertainment
  • Toyota Corporation
  • Union Pacific
  • USAA
  • Valero Energy
  • Vita Coco
  • Weber Shandwick

Light shines behind the bell tower.

Learn More

We’re eager to hear from you and answer any questions you have! Feel free to reach out to learn more about St. Mary’s University.

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