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Marketing major, Katelyn Young, in a classroom. The field of marketing is changing rapidly, and the opportunities for aspiring marketers are limitless. In the Marketing program at St. Mary’s University, students develop an understanding of marketing in both nonprofit and for-profit organizations, and learn to evaluate and interpret the psychological, economic and sociocultural factors and trends that influence purchase and consumption of goods and services.

Students pursuing this major will study critical concepts including consumer behavior, sales, and advertising, and learn from professors with real-world experience with major organizations.

Marketing Minor

A minor in Marketing is also offered by the Greehey School of Business and is developed specifically for Communication Studies majors at St. Mary’s University.

Students  in the Marketing minor develop skills that increase knowledge in marketing strategy, promotions, consumer behavior, and other niche areas. Students will learn how to integrate their liberal arts knowledge with marketing acumen and how to apply their diverse skill set across the Communications industry.

Courses and degree plan

Students can pursue one of the following program options:

  • Bachelor of Business Administration in Marketing
  • Minor in Marketing

View the Marketing Requirements and Degree Plan

View the Marketing Minor Requirements and Plan

Career options

Students in the Marketing program have obtained internships and job opportunities at:

  • Aleuro
  • American Lung Association
  • GE Healthcare
  • H-E-B
  • San Antonio Parks Foundation
  • San Antonio Stock Show and Rodeo
  • The PM Group

Learn more about the St. Mary's Marketing Program


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