International Marketing Track: This track emphasizes understanding of international markets, products and consumers.
Students learn how to understand and analyze global opportunities, and navigate cross-cultural/multicultural environments successfully to compete in the global marketplace. Students become prepared for leadership careers in international marketing management, international marketing research, global public relations, and international advertising.
International Trade OperationsTrack: Students gain an understanding of the principles and practices of international trade.
This track emphasizes global supply chain management, operational strategies of globally linked companies and global sourcing of products and services.
Students explore techniques to establish international operations, and develop an understanding of the global flow of goods and services. You’ll become prepared with the operational management skills needed for a global career in trade.
In addition to their major courses, students from the Greehey School of Business take courses from the St. Mary’s Core Curriculum and the Greehey School of Business Core.
Students develop a global mindset to succeed in our intricately linked global economy.