• Fellow of Higher Education Academy (FHEA), Advance HE (UK), 2021
  • Post Graduate Certificate of Academic Practice (PGCAP), Lancaster University, 2021
  • Ph.D., Monash University, 2018
  • Bachelor of Business and Commerce (Hons), Monash University, 2013
  • Bachelor of Business and Commerce, Monash University, 2012

Research Interests

  • Consumer well-being
  • Sustainability
  • Religious and sacred consumption
  • Tourism

Professional Membership

  • American Marketing Association


  • Interactive Services Marketing
  • Marketing Management (Graduate)


Siti Aqilah Jahari, Ph.D., FHEA, is an Assistant Professor in Marketing in the Greehey School of Business at St. Mary’s University. Prior to joining the faculty, she was a Lecturer in Marketing at Monash University where she also earned her Ph.D.

As an educator, Jahari holds a strong belief in designing authentic learning experiences for her students. She understands the significance of nurturing not just academic excellence but also fostering the development of transferable skills that hold immense value in today’s evolving workplace landscape. Demonstrating her dedication to teaching and learning, she has recently been awarded a Fellowship of Higher Education from Advance Higher Education UK.

Her primary research interests lie in consumer behavior with a specific focus on exploring the social psychology of consumers’ decision-making process. Committed to multi-disciplinary research, her passion for research is driven by drawing on theoretical lenses from psychology and sociology disciplines to explore a phenomenon. Her research has been published in refereed journals, book chapters and international conferences.

Apart from her current commitments, she also serves the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG) as the Vice Chair of International Relations. A strong believer in giving back to society, Jahari renders her service to the scholarly community by serving the Journal of Consumer Behaviour, an A-ranked ABDC journal, as a member of the Editorial Review Board.


Journal Articles

Jahari, S.A., Hass, A., Hass, D. & Joseph, M. (2022). Navigating Privacy Concerns Through Societal Benefits: A Case of Digital Contact Tracing Applications. Journal of Consumer Behavior, 21(3), 625-638. DOI: 10.1002/cb.2029

Jahari, S.A., Hass, A., Idris, I. & Joseph, M. (2022). An integrated framework examining sustainable green behavior among young consumers. Journal of Consumer Marketing, 39 (4), 333-344.

Jahari, S.A., Yang, I.C.M, French, J.A. & Ahmed, P.K. (2021). COVID-19 and Beyond: Understanding Travel Risk Perception as a Process. Tourism Recreation Research, 48 (3)

Chew, E.Y.T. & Jahari, S.A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382-393.

Book Chapters

Jahari, S.A., French, J.A., Ismail, A.S. (2022). COVID-19 and the Metamorphosis of the F&B Industry in Malaysia. In: Kwok, A.O.J., Watabe, M., Koh, S.G. (eds) COVID-19 and the Evolving Business Environment in Asia. Springer, Singapore.

Chew, E.Y.T. & Jahari, S.A. (2015). A study on the role of country image in destination image. In M. Kozak, & N. Kozak, (Eds.), Destination Marketing: An International Perspective, London: Routledge, (pp. 9- 17). ISBN: 978-11-3885-589-2


  • Best Paper Award, “An exploratory study of consumers perceptions of adopting contact tracing mobile applications”, SMA Conference, 2021
  • Ph.D. scholarship recipient, Monash University, 2013-2015
  • Principal Investigator, “Promoting Japan for Halal Tourism: A multiple stakeholders’ perspective”, Sumitomo Foundation Research Grant, 2015

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