Visual Communication Design

18

Credit Hours

6

Courses

Degree

Minor https://www.stmarytx.edu/academics/programs/visual-communication-design/ https://www.stmarytx.edu/wp-content/uploads/2016/07/visual-communication-design-program-1920×450.jpg

School

College of Arts, Humanities and Social Sciences

Department

Contact

Design Minor at St. Mary’s

What is Visual Communication Design?

Visual communication combines technology with the visual arts to communicate across many different types of media. Its focus includes, but is broader than, graphic design, which focuses only on creating graphics.

Visual communications designers transmit information to key audiences through visual media such as digital advertising, photos, billboards and animation.

This minor includes classes in design, color theory and practical application. Students develop a capstone portfolio and design philosophy that includes their career objectives, creative interests and perceived strengths and weaknesses.

In a world where technology continually advances and information is shared at an exponential rate, a successful message must be clear and effective for its target audience, while also standing out in a visually appealing way. As a result, there is an increasing need for our graduates to be trained as effective communicators who are fluent in visual design and digital technology. Furthermore, the ability to produce messages that are visually effective and shared digitally through social media is a skill that is in high demand, as evidenced by the increasing number of job openings in the field.

Minor Plan

This minor requires 18 semester hours. It can complement virtually any major at St. Mary’s and, in particular, will enhance the marketability of graduates from degrees in humanities, social sciences, business and the arts.