120
Credit Hours
2
Minors

Degree

  • Minor https://www.stmarytx.edu/wp-content/uploads/2024/05/JER7601-e1720647917784.jpg
  • Bachelor of Business Administration https://www.stmarytx.edu/wp-content/uploads/2024/05/JER7601-e1720647917784.jpg

School

Department

Department Chair

Marketing at St. Mary’s

At St. Mary’s University, marketing is more than just a major — it’s a launchpad for creative thinkers, problem-solvers and future business leaders. Whether you are drawn to the power of branding and storytelling, excited by the fast-moving world of digital marketing trends and tools, our Marketing program offers two dynamic paths to help you turn your passion into a profession.

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Program of Study

Students may choose between two specialized tracks when pursuing a Bachelor of Business Administration in Marketing: traditional or digital. In addition to the major courses, students take courses from the St. Mary’s Core Curriculum and the Greehey School of Business School-Specific Core. The degree requires a minimum of 27 credit hours within the major.

Kelly Marie

Choose Your Path

Students majoring in Marketing have the option to choose between two tracks: Traditional or Digital Marketing.

  • Traditional Track

    The traditional track focuses on the art and strategy of reaching consumers — how they connect with brands and make purchase decisions. Students learn how brands grow, how markets evolve and how to design marketing campaigns that resonate. This track is ideal for students interested in consumer behavior, brand management, marketing communications and more.

    Bachelor of Business Administration in Marketing – Traditional track

  • Digital Marketing Track

    Love tech, trends and analytics? The digital marketing track dives into the fast-paced world of online platforms, digital content and data-driven decisions. Students explore how to craft engaging social media strategies, interpret online behavior and create digital marketing content that performs.

    Bachelor of Business Administration in Marketing – Digital Marketing track

  • Course Areas

    • Branding
    • Business intelligence
    • Data driven marketing
    • Integrated marketing communications
    • Interactive services marketing
    • Search engine marketing/digital marketing
    • Selling and sales management
    • Social media marketing
    View course Catalog

What can I do with a degree in Marketing?

Career and Internship Opportunities

No matter which track they chose, students gain valuable experience through hands-on projects, internship opportunities and networking events. Students have worked with industry leaders such as:

  • H-E-B
  • NuStar Energy
  • SiriusXM
  • Spurs Sports and Entertainment
  • SWBC
  • Toyota Corporation
  • Union Pacific
  • USAA
  • Valero Energy
  • Vita Coco
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Jocelyn Bibian

Learning at the Greehey School of Business goes beyond the fundamentals of business; the experiences outside of the classroom prepared me with real-world experience to begin a career in marketing.”

Jocelyn Alvarez Bibian (B.B.A. ’20)

Outside the Classroom

American Marketing Association (AMA)

The St. Mary’s University AMA chapter provides students with hands-on opportunities to learn and apply marketing skills and engage with marketing professionals. 

more greehey school of business clubs

Faculty

Similar Programs

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We’re eager to hear from you and answer any questions you have! Feel free to reach out to learn more about St. Mary’s University.

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