Education
- Harvard Bok Higher Education Teaching Certificate, Harvard University, 2025
- Fellow of Higher Education Academy (FHEA), Advance HE (UK), 2021
- Post Graduate Certificate of Academic Practice (PGCAP), Lancaster University, 2021
- Ph.D., Monash University, 2018
- Bachelor of Business and Commerce (Hons), Monash University, 2013
- Bachelor of Business and Commerce, Monash University, 2012
Research Interests
- Consumer well-being
- Sustainability
- Religious and sacred consumption
- Tourism
- Teaching Pedagogy
Professional Membership
- American Marketing Association
Courses
- Interactive Services Marketing
- Consumer Behavior
- Integrated Marketing Communications
- Marketing Management (Graduate)
Biography
Siti Aqilah Jahari is an Assistant Professor of Marketing at Greehey School of Business. Prior to joining the faculty, she was a Lecturer in Marketing at Monash University where she also earned her Ph.D.
As an educator, Aqilah Jahari holds a strong belief in designing authentic learning experience for her students. She understands the significance of nurturing not just academic excellence but also fostering the development of transferable skills that hold immense value in today’s evolving workplace landscape. Demonstrating her dedication to teaching and learning, she was awarded a Fellowship of Higher Education from Advance Higher Education, UK and recently earned a Harvard Bok Higher Education Teaching Certification in 2025.
Her primary research interests lie in consumer behaviour with a specific focus on exploring the social psychology of consumers’ decision-making process. Committed to multi-disciplinary research, her passion for research is driven by drawing on theoretical lens from psychology and sociology disciplines to explore a phenomenon. Her research has been published in refereed journals, book chapters and international conferences.
Apart from her current commitments, Aqilah Jahari renders her service to the scholarly community by serving the Journal of Consumer Behaviour, an A-ranked ABDC journal, as a member of the Editorial Review Board. She also serves as the Assurance of Learning (AOL) Director to spearhead the AACSB reaccreditation process for the Greehey Business School.
Awards
- Best Paper Award, “An exploratory study of consumers perceptions of adopting contact tracing mobile applications”, SMA Conference, 2021
- Ph.D. scholarship recipient, Monash University, 2013-2018
- Principal Investigator, “Promoting Japan for Halal Tourism: A multiple stakeholders’ perspective”, Sumitomo Foundation Research Grant, 2015
Publications
Journal Articles
Hass, D., Aqilah Jahari, S., Hass, A., Tanner, E. (2025). The Collector’s Dilemma: Navigating pleasure and pain in brand communities amidst speculating behavior. Journal of Business Research, 198, 115496. DOI: 10.1016/j.jbusres.2025.115496
Anis, S., French, J., Aqilah Jahari, S. (2023). Vulva Centric Femvertising: A Case from Malaysia. Advances in Consumer Research, 51, 88-91.
Aqilah Jahari, S., Hass, A., Hass, D., Joseph, M. (2022). Navigating Privacy Concerns Through Societal Benefits: A Case of Digital Contact Tracing Applications. Journal of Consumer Behavior, 21(3), 625-638. DOI: 10.1002/cb.2029
Aqilah Jahari, S., Hass, A., Idris, I., Joseph, M. (2022). An integrated framework examining sustainable green behavior among young consumers. Journal of Consumer Marketing, 39 (4), 333-344. https://doi.org/10.1108/JCM-04-2021-4593
Aqilah Jahari, S., Yang, I.C.M, French, J.A., Ahmed, P.K. (2021). COVID-19 and Beyond: Understanding Travel Risk Perception as a Process. Tourism Recreation Research, 48 (3) https://doi.org/10.1080/02508281.2021.1937450
Chew, E.Y.T., Aqilah Jahari, S. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382-393.
Book Chapters
Aqilah Jahari, S., French, J.A., Ismail, A.S. (2022). COVID-19 and the Metamorphosis of the F&B Industry in Malaysia. In: Kwok, A.O.J., Watabe, M., Koh, S.G. (eds) COVID-19 and the Evolving Business Environment in Asia. Springer, Singapore.
https://doi.org/10.1007/978-981-19-2749-2_7
Chew, E.Y.T., Aqilah Jahari, S. (2015). A study on the role of country image in destination image. Kozak, M., Kozak, N., (Eds.), Destination Marketing: An International Perspective, London: Routledge, (pp. 9- 17). ISBN: 978-11-3885-589-2