Sergio Palacios, Ph.D., and student in Fall 2017.

The Greehey School of Business at St. Mary’s University recently added two minors to its program lineup: Digital Marketing, and Entrepreneurship and Innovation.

The minors, available to students of all majors, are “geared toward helping students develop an entrepreneurial mindset irrespective of their academic discipline,” said Tanuja Singh, D.B.A., Dean of the Greehey School of Business. “The skills they will learn are becoming increasingly important across all organization and vocations.”

Sergio Palacios, Ph.D., Assistant Professor of Management, called the Entrepreneurship and Innovation minor “highly experiential.”

“Students learn best practices about innovation, from product and services to entire business models’ innovation,” he said. “We have partnered with large companies – such as Apple and local organizations CivTechSA, Launch SA and The Impact Guild – to provide experiential opportunities to students to tackle real problems in the community.”

In the Digital Marketing minor, “students will learn to evaluate and interpret data metrics, create digital strategies and optimize the latest tools for digital content creation for marketing purposes,” said Tom Madison, Ph.D., CPA, Associate Dean of the Greehey School of Business. Courses include Consumer Behavior, Communication Strategy and New Media, and Marketing Analytics to name a few.

“Whether students want to start their own business or work for an organization, these minors help them develop skills that are market responsive,” Singh said.

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