May 31, 2018
A dozen teams from the around the world competed, and in the championship round, International Business majors Irving Tóchez (B.B.A. ’18), Ivis Palacios (B.B.A. ’18), Lorena Palacios (B.B.A. ’18) and senior Jennifer Guerra presented their business plan on Eco-Fridge Lockers to a panel of judges in Romania over Skype.
The other finalists were the Dublin Institute of Technology and Washburn University in Kansas.
“I’m very proud of our team,” said Jeffrey Johnson, Ph.D., Professor of International Business and Director of the Center for Global Business Studies. “Not only did they conceptualize a great product and develop an outstanding business plan, but they presented and defended their business proposal with great professionalism and confidence.”
Ivis Palacios said her teammates began work on their business plan at the start of Spring 2018. Their business idea of Eco-Fridge Lockers — intended primarily for mid-size industrial clients — consists of compact, stackable storage boxes that refrigerate individuals’ food and medication, using little energy and zero emissions.
“For our product,” Ivis Palacios said, “we took quite a bit of time brainstorming. We wanted something that would bring ease to the workplace.”
Palacios said the team’s idea was inspired by their faculty coach, Johnson, who shared with the students two instances in which his iced coffees were stolen when he left them in a communal faculty lounge refrigerator.
Johnson also called on alumna Lashelle Villarreal (B.S. ’11, M.S. ’17) — a high performance manufacturing program manager at Johnson Controls — for extra guidance.
“One of our learning objectives is global awareness, and our participation in this competition highlights that,” Johnson said. “Our students applied their skills for an entrepreneurial venture, and they will always carry the pride of making the Greehey School of Business shine.”