StMU Faculty Eileen Wall Mullen
  • Ph.D., Texas A&M University, 2003
  • M.B.A., Texas A&M University, 1985
  • B.S., Texas A&M University, 1981
  • Consumer Behavior
  • Marketing Management
  • Retailing
  • Services Marketing

Eileen Wall Mullen, Ph.D., is Associate Professor of Marketing in the Greehey School of Business. She holds a doctorate From Texas A&M University in College Station. Prior to earning her doctorate, Mullen worked in marketing at Hallmark Cards Inc., where she was awarded the company’s R.B. Hall Award for field marketing excellence. Subsequently, she held a variety of positions of increasing responsibility, with her most recent position being manager of national retail training for Gold Crown Card Shops.

Mullen was the 2008 Distinguished Faculty Member for the Bill Greehey School of Business and the school’s 2005 recipient of the Commemorative Award for Faculty Research.


Her research in services marketing has been published in The Journal of Hospitality Management, Academy of Management Perspectives and The Journal of Management and Marketing Research.