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2011-2012: Undergraduate Catalog

Marketing Download PDF Version

Academic Year

2011-2012

School

Bill Greehey School of Business School Web site

School Dean

Tanuja Singh, D.B.A. tsingh@stmarytx.edu

Department

Management and Marketing

Department Chair

Richard Priesmeyer, Ph.D. rpriesmeyer@stmarytx.edu

Description of Program/Major

Marketing is a significant and dynamic area of all business, whether product- or service-related. By definition, marketing is the analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges and relationships with target markets for the purpose of achieving organizational objectives. The complexities of today's economic and social environments are increasing the demand for effective marketing professionals.

The marketing program at St. Mary's University is designed for students who are interested in seeking careers that involve the exchange of goods and services through such activities as market research and analysis, advertising and promotion, or sales management. Marketing students learn ways to identify, understand and satisfy the needs of buyers and organizations.

Marketing is a people-oriented career that requires excellent communication skills and the ability to work well in teams.

Degree Requirements

Core Curriculum (SMC)
St. Mary's University Core (30 Hours)
All St. Mary's Core SMC13## "Reflection" courses must be completed before registering for SMC23## "Practice" courses. "Reflection" courses can be taken in any order followed by "Practice" courses in any order.
SMC 1301Foundations of Civilization3
SMC 1311Foundations of Reflection: Self (Formerly PL 1310)3
SMC 1312Foundations of Reflection: Nature3
SMC 1313Foundations of Reflection: Others3
SMC 1314Foundations of Reflection: God (Formerly TH 2301)3
SMC 2301Foundations of Practice: Ethics (Formerly PL 2332)3
SMC 2302Foundations of Practice: Civic Engagement and Social Action3
SMC 2303Foundations of Practice: Fine Arts and Creative Process (Formerly FA 1101, FA 1102, FA 1103)3
SMC 2304Foundations of Practice: Literature3
SMC 4301Capstone Seminar: Prospects for Community and Civilization3

School Specific Core (SSC)
Bill Greehey School of Business School Specific Core (21 Hours)

Social SciencesEC 2301, EC 23026
Composition and Rhetoric
(grade of "C" or better)
EN 1311, EN 1313 (for international students)3
Literature EN 23XX3
Mathematics MT 1305 Finite Math3
TheologyAdvanced Theology 33XX3
SpeechMN 3320 Business Communications3

Bill Greehey School of Business School Common Body of Business Knowledge (42 Hours)

AC 2310Introduction to Accounting I3
AC 2320Introduction to Accounting II3
AC 3331*Accounting Information Systems3
BA 1310Fundamentals of Business Enterprise3
BA 3351*Legal Environment of Business3
BA 4334*Business Ethics3
BA 4380*Business Policy and Strategy3
FN 3310*Corporate Finance3
IB 3321*US Business in Interdependent World3
MT 1306Calculus for Business3
MK 3310*Principles of Marketing3
MN 3330*Organizational Behavior3
QM 3320*Business Statistics3
QM 4330*Operations Management3
*Junior Standing

Four Year Degree Plan

Department Courses and Descriptions

Department Courses and Descriptions
MK 3310 Principles of Marketing (3)
This is a survey course of the basic theory and practice of marketing. The course will cover the fundamental elements of marketing including: the marketing mix, market and buyer analysis, elements of marketing planning, selling, marketing communications, ethics, the application of technology and electronic media, and marketing management. (Fall,Spring)

MK 3330 Consumer Behavior (3)
This course focuses on the analysis and interpretation of the behavior of individuals as buyers and consumers of goods and services. Students will learn to evaluate and interpret the psychological, economic, and socio-cultural factors and trends that influence purchase and consumption of goods and services. (Spring) Prerequisite: MK3310

MK 3340 Promotion (3)
Course studies all elements of promotion and integrated marketing communications. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted, and used in the marketing program, and how to analyze promotion alternatives as they relate to the organizations marketing objectives and market segments served. (Fall) Prerequisite: MK3310

MK 3350 Retailing (3)
Focuses on the operation and management of retail organizations. The course will develop students knowledge and skills in the basic aspects of retailing, including; merchandising, product mix and inventory planning, market and demand analysis, and retail operations, including the application of technology to retailing. Prerequisite: MK3310

MK 3370 Selling & Sales Management (3)
Studies selling and the management of sales organizations. Course objectives are to develop students knowledge of personal selling, sales planning, and managing client relationships and to examine issues in sales management including compensation, sales development, sales force planning, and use of technology in sales management. (Spring) Prerequisite: MK3310

MK 3380 Services Marketing (3)
Focuses on the marketing of services both as intangible products and as service component of physical goods. Students will focus on the differences in marketing services compared to physical products, management of the marketing mix for service marketing, creation and control of service quality, management of the Servicescape, and the use of technology in delivering service products. (Fall) Prerequisite: MK 3310

MK 4100 Special Topics in Marketing (3)
An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100, 4200, 4300 is an elective and may be repeated when the specific subject changes. Prerequisite: MK3310 and consent of instructor.

MK 4200 Special Topics in Marketing (3)
An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100, 4200, 4300 is an elective and may be repeated when the specific subject changes. Prerequisite: MK3310 and consent of instructor.

MK 4300 Special Topics in Marketing (3)
An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100, 4200, 4300 is an elective and may be repeated when the specific subject changes. Prerequisite: MK3310 and consent of instructor.

MK 4310 Advertising Management (3)
This course examines various marketing decisions such as pricing and inventory management and the impact of those decisions on a firm's profitability, liquidity, and asset utilization. The choice of distribution channels and channel structure is also examined and related to product attributes. (Spring) Prerequisites: MK3310, AC2310, and AC2320

MK 4320 Distribution and Pricing Decisions (3)
This course examines various marketing decisions such as pricing and inventory management and the impact of those decisions on a firm's profitability, liquidity, and asset utilization. The choice of distribution channels and channel structure is also examined and related to product attributes. Prerequisites: MK3310, AC2310, AC 2320

MK 4370 Marketing Research (3)
The course applies the methods of social science research to problems in marketing. Students will learn to for mulate research topics, plan research, follow standards for ethical research practice, use both primary and secondary sources of data, collect and analyze data using common statistical software, and report research results. (Fall, Spring) Prerequisites: MK3310 and QM 3320

MK 4375 Internship in Marketing (3)
Individual students will work in an approved marketing position at a business, non-profit, or public institution to gain experiential learning and apply their knowledge in a professional work setting. Prerequisites: Over all GPA of 2.8 (minimum), MK3310 and completion of or concurrent enrollment in of six of the required major hours. Pass/No Pass. (Fall, Spring, Summer)

MK 4390 Seminar in Marketing (3)
MK4390 is an integrative cap stone course. Students will use a variety of learning tools [case analysis, simulations, marketing plans, projects and readings] to develop a comprehensive understanding of how marketing plans, strategy, and tactics are developed and integrated in the context of an organization. Prerequisites: MK 3310, MK 3330, Senior standing required; course limited to marketing majors only.

Department Faculty

Marketing Faculty Website

Department Website

Marketing Website


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