• Ph.D., Texas A&M University, 2003
  • M.B.A., Texas A&M University, 1985
  • B.S., Texas A&M University, 1981


  • Consumer Behavior
  • Marketing Management
  • Retailing
  • Services Marketing


Eileen Wall Mullen, Ph.D., Professor of Marketing in the Greehey School of Business. She holds a doctorate From Texas A&M University in College Station. Prior to earning her doctorate, Mullen worked in marketing at Hallmark Cards Inc., where she was awarded the company’s R.B. Hall Award for field marketing excellence. Subsequently, she held a variety of positions of increasing responsibility, with her most recent position being manager of national retail training for Gold Crown Card Shops.

Mullen was the 2008 Distinguished Faculty Member for the Bill Greehey School of Business and the school’s 2005 recipient of the Commemorative Award for Faculty Research.

While earning her doctorate, Mullen taught courses in Consumer Behavior and Services Marketing at Mays Business School at Texas A&M University, earning an award for outstanding teaching by a doctoral student. She has been at St. Mary’s since 2003, teaching a variety of marketing courses, and has earned a number of awards, including the 2013 Outstanding Faculty Member, the 2008 Distinguished Faculty Member and the 2005 Commemorative Award for Faculty Research.

Mullen’s research interests are in Customer Experience Management, Branding, and Services Marketing, with publications in the Academy of Management Perspectives, The Journal of Brand Management, The Entrepreneurial Executive, The Journal of Hospitality Management, and The Journal of Management and Marketing Research.


Eileen A. Wall and Leonard L. Berry, “Designing the Service Factory for Customers and Employees,”  in Dienstleistungsmanagement Jahrbuch 2001 (Yearbook of Service Management 2001), Manfred Bruhn and Bernd Stauss, eds., Gabler.  pp 521-531. ISBN 3-409-11639-7.


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