Barbara Gentry is senior vice president, Community Affairs at USAA. She administers USAA's charitable contributions program and oversees the community educational initiatives and volunteer programs. She also serves as president of The USAA Foundation and as president of The USAA Educational Foundation.

Barbara served as assistant vice president in this position from February 1996 until being promoted to vice president in March 1997 and senior vice president in February 2000. Prior to February 1996, she served as director of Corporate Contributions and administered the charitable contributions program. She joined USAA in 1993 after having been active in both the local business and civic communities.

She holds a Bachelor of Arts degree in sociology from St. Mary's University in San Antonio.

Barbara serves on the board of directors of The United Way of San Antonio and Bexar County and CHRISTUS Santa Rosa Children's Hospital Foundation.

Barbara is married to Michael Gentry, a CPA and attorney.