Marketing at St. Mary's University


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Marketing is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges and relationships with target markets for the purpose of achieving organizational objectives.

Welcome

Professor Edward Cole, Professor Diane Dowdell, Karl Kampschroeder, Ph.D., Richard Priesmeyer, Ph.D., and Eileen Wall, Ph.D., Advisers

Marketing is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges and relationships with target markets for the purpose of achieving organizational objectives.

Bill Greehey
School of Business
St. Mary's University
One Camino Santa Maria
San Antonio, Texas 78228

Karl F. Kampschroeder, Ph.D.
ph: (210) 431-2042
kkampschroe@stmarytx.edu

Print Version

Modified: Nov 30, 2004

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