Marketing

The field of marketing is changing rapidly, and the opportunities for aspiring marketers are limitless. In the marketing program at St. Mary's University, you will study critical concepts including consumer behavior, sales and advertising. You’ll also learn from professors with real-world experience in major organizations such as Hallmark Cards, Inc. The marketing courses prepare students for careers in:

• Advertising
• Public Relations
• Selling and Sales Management
• International Marketing
• Retail Sales and Store Management
• Product and Brand Management
• Marketing Research
• Electronic Commerce

Courses

MK 3310 Principles of Marketing 3 semester hours
This is a survey course of the basic theory and practice of marketing. Students will develop an understanding of the functions of marketing in for-profit and non-profit organizations and the role of marketing exchanges in society. The course will cover the fundamental elements of marketing including: the marketing mix, market and buyer analysis, elements of marketing planning, selling, marketing communications, ethics, the application of technology and electronic media, and marketing management. (Fall, Spring).

MK 3330 Consumer Behavior 3 semester hours
This course focuses on the analysis and interpretation of the behavior of individuals as buyers and consumers of goods and services. Students will learn to evaluate and interpret the psychological, economic, and socio-cultural factors and trends that influence purchase and consumption of goods and services. (Spring) Prerequisite: MK 3310.

MK 3340 Promotion 3 semester hours
Course studies all elements of promotion and integrated marketing communications. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted, and used in the marketing program, and how to analyze promotion alternatives as they relate to the organization's marketing objectives and market segments served. (Fall) Prerequisite: MK 3310.

MK 3350 Retailing 3 semester hours
Focuses on the operation and management of retail organizations. The course will develop student's knowledge and skills in the basic aspects of retailing, including; merchandising, product mix and inventory planning, market and demand analysis, and retail operations, including the application of technology to retailing. Prerequisite: MK 3310.

MK 3370 Selling and Sales Management 3 semester hours
Studies selling and the management of sales organizations. Course objectives are to develop student's knowledge of personal selling, sales planning, and managing client relationships and to examine issues in sales management including compensation, sales development, sales force planning, and use of technology in sales management. (Spring) Prerequisite: MK 3310

MK 3380 Services Marketing 3 semester hours
Focuses on the marketing of services both as intangible products and as service component of physical goods. Students will focus on the differences in marketing services compared to physical products, management of the marketing mix for service marketing, creation and control of service quality, management of the Servicescape, and the use of technology in delivering service products. (Fall) Prerequisite: MK 3310, MK 3330.

MK 4100, 4200 and 4300 Special Topics in Marketing 3 semester hours
An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK4100,4200,4300 is an elective and may be repeated when the specific subject changes. Prerequisite: MK3310 and consent of instructor.

MK 4310 Advertising Management 3 semester hours
This is an in-depth study of the advertising element of promotion. Through projects and texts, students will develop an understanding of the creation of effective advertising, media planning and budgeting, and advertising strategy as it relates to the overall marketing mix and strategic plan of the organization. (Spring) Prerequisites: MK 3310, AC 2310 and AC 2320.

MK 4370 Marketing Research 3 semester hours
The course applies the methods of social science research to problems in marketing. Students will learn to formulate research topics, plan research, follow standards for ethical research practice, use both primary and secondary sources of data, collect and analyze data using common statistical software, and report research results. (Fall, Spring) Prerequisites: MK 3310 and QM 3320. (QM 3320 may be taken concurrently.)

MK 4375 Internship in Marketing 3 semester hours
Individual students will work in an approved marketing position at a business, non-profit or public institution to gain experiential learning and apply their knowledge in a professional work setting. Prerequisites: Overall GPA of 2.8 (minimum), MK 3310 and completion of or concurrent enrollment in six of the required major hours. Pass/No Pass. (Fall, Spring, Summer)

MK 4390 Seminar in Marketing 3 semester hours
MK4390 is an integrative capstone course. Students will use a variety of learning tools (case analysis analysis, simulations, marketing plans, projects and readings) to develop a comprehensive understanding of how marketing plans, strategy and tactics are developed and integrated in the context of an organization. Prerequisites: Senior standing required; course limited to marketing majors only.

Degree Plan

Freshman Year

Fall	Spring
EN1311 Rhet and Comp	SMC1314W Founda. Of Reflection: God
MT1305 Finite Math	MT1306 Calculus For Business
SMC1301 Foundations for Civilizations	SMC1313 Founda. Of Reflection: Others
SMC1311 Foundations of Reflection: Self	SMC1312 Found. Of Reflection: Nature
BA1310 Introduction of Business	EC2303 Micro Economics

Sophomore Year

Fall	Spring
SMC2304W Foundations of Pactice: Literature	EN2000 Literature or Comp
SMC2303 Foundations of Pract: Fine Arts	MC3320 Communications for Mgmt
EC2301 Macro Economics	AC2320 Introduction to Accounting II
SMC2302 Found. Of Pract: Civic Engagement	SMC2301W Found. Of Pract: Ethics
AC2310 Introduction to Accounting I	Theology 3000 or 4000

Junior Year

Fall	Spring
Business Elective (3)	Manag. People & Orgs.
Corporate Finance	Consumer Behavior
U.S. Bus. in Interdep. World	MK Elective (3)
Principles of Marketing	Business Statistics
Theology (3)	Management Inf. Sys.

Senior Year

Fall	Spring
Operations Management	Business Policy
Legal Environment of Bus.	Business Elective (4000) (3)
Ethics	MK Elective (3)
MK elective (3)	Seminar in Marketing
Promotion	PL (3000 or 4000 level) (3)
Marketing Research

Faculty

Edward G. Cole

Deirdre Harkins Richards Professor of Free Enterprise
Director, Small Business Institute
Phone: (210) 431-2039
Email: ecole@stmarytx.edu Full Bio Details

M.B.A. Pennsylvania State University, 1973
Prior to entering academia, Professor Edward G. Cole was an officer in the United States Army Medical Department and hospital administrator. He has taught for the U.S. Army/Baylor University program and at Trinity University. Prior to returning to academics in 1989 when he joined the St. Mary's University faculty, he operated his own market research firm.

Cole assumed the directorship of the Small Business Institute at St. Mary's University in 1992; his research interest is the application of management and marketing theory in a small business environment.

---

Mathew Joseph, Ph.D.

Emil C. E. Jurica Distinguished Professor of Marketing
Phone: (210) 431-2044
mjoseph4@stmarytx.edu

Full Bio Details

Bachelor of General Studies, Southeast Missouri State University, 1986
M.B.A., Southeast Missouri State University, 1988
Ph.D., University of Waikato in New Zealand, 1995

Mathew Joseph, Ph.D., holds an Master's of Business Administration from Southeast Missouri State University and a doctoral degree from the University of Waikato in New Zealand. He is the author of a number of articles in the areas of cross-cultural marketing, service quality, marketing strategy, healthcare marketing, electronic marketing, service technology, international advertising and promotion, marketing to Asia and Latin American, and marketing education.

---

Guillermo Martinez, J.D.

Visiting Assistant Professor of Marketing
Phone: (210) 431-2042
Email: gmartinez4@stmarytx.edu Full Bio Details

J.D. St. Mary's University, 1996
M.B.A. Incarnate Word College, 1991
B.A. The University of Texas, 1982

Professor Martinez came to the Bill Greehey School of Business in 1999. Since then, he has taught several courses in the areas of Marketing, Management, Business Law, and General Business, both at the undergraduate and graduate levels. Currently, his research interests include investigating stereotypes and perceptions of members of business occupations. Professor Martinez has been the recipient of the Outstanding Faculty Award presented by the students for three straight years since 2009.

Prior to earning his Juris Doctorate, he was employed with the mortgage industry in various capacities. After graduation from law school, Professor Martinez accepted a position as a law clerk with a bankruptcy judge.

---

Eileen Wall Mullen, Ph.D.

Associate Professor of Marketing
Phone: (210) 431-2028
Email: ewall@stmarytx.edu Full Bio Details

B.S., Texas A&M University, 1981
M.B.A., Texas A&M University, 1985
Ph.D., Texas A&M University, 2003
Eileen Wall Mullen, Ph.D., is associate professor of marketing in the Bill Greehey School of Business. She holds a Ph. D. From Texas A&M University (College Station). Prior to earning her doctorate, Dr. Mullen worked in marketing at Hallmark Cards, Inc., where she was awarded the company's R.B. Hall Award for field marketing excellence. Subsequently, she held a variety of positions of increasing responsibility, with her most recent position being manager of national retail training for Gold Crown Card Shops.

Dr. Mullen has taught courses in Services Marketing, Consumer Behavior, Marketing Management, and Retailing. Her research in services marketing has been published in The Journal of Hospitality Management, Academy of Management Perspectives and The Journal of Management and Marketing Research.

Dr. Wall was the 2008 Distinguished Faculty Member for the Bill Greehey School of Business and the school s 2005 recipient of Comemorative Award for Faculty Research.

---

H. Richard Priesmeyer, Ph.D.

Chair and Professor of Management
Emil C. E. Jurica Distinguished Professor of Management
Phone: (210) 431-2041
Email: rpriesmeyer@stmarytx.edu Full Bio Details

B.B.A., Texas Tech University, 1973
M.B.A., Southwest Texas State University 1976
Ph.D., University of Arkansas, 1984
H. Richard Priesmeyer, Ph.D., teaches strategic management and marketing in the Bill Greehey School of Business. His research has focused on the practical applications of nonlinear systems theory which allow for the control and management of complex and unpredictable systems. He is the recipient of two National Institute of Health (NIH) grants addressing cardiovascular rehabilitation (1997) and bipolar disorder (2011).

Priesmeyer has been a consultant to healthcare organizations for a number of years and is author of the book "Organizations and Chaos: Defining the Methods of Nonlinear Management." He has published a variety of articles in the Journal of the American Society of Business and Behavioral Sciences, the Journal of the Academy of Business Education, the International Journal of Learning, the Journal of College Teaching and Learning and the Journal of Management & Marketing.

---