Marketing

The field of marketing is changing rapidly, and the opportunities for aspiring marketers are limitless. In the marketing program at St. Mary's University, you will study critical concepts including consumer behavior, sales and advertising. You’ll also learn from professors with real-world experience in major organizations such as Hallmark Cards, Inc. The marketing courses prepare students for careers in:

• Advertising
• Public Relations
• Selling and Sales Management
• International Marketing
• Retail Sales and Store Management
• Product and Brand Management
• Marketing Research
• Electronic Commerce

Courses

MK 3310 Principles of Marketing
This is a survey course of the basic theory and practice of marketing. Students will develop an understanding of the functions of marketing in for-profit and non-profit organizations and the role of marketing exchanges in society. The course will cover the fundamental elements of marketing including: the marketing mix, market and buyer analysis, elements of marketing planning, selling, marketing communications, ethics, the application of technology and electronic media, and marketing management. (Fall, Spring).

MK 3330 Consumer Behavior
This course focuses on the analysis and interpretation of the behavior of individuals as buyers and consumers of goods and services. Students will learn to evaluate and interpret the psychological, economic, and socio-cultural factors and trends that influence purchase and consumption of goods and services. (Spring) Prerequisite: MK 3310.

MK 3340 Promotion
Course studies all elements of promotion and integrated marketing communications. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted, and used in the marketing program, and how to analyze promotion alternatives as they relate to the organization's marketing objectives and market segments served. (Fall) Prerequisite: MK 3310.

MK 3350 Retailing
Focuses on the operation and management of retail organizations. The course will develop student's knowledge and skills in the basic aspects of retailing, including; merchandising, product mix and inventory planning, market and demand analysis, and retail operations, including the application of technology to retailing. Prerequisite: MK 3310.

MK 3370 Selling and Sales Management
Studies selling and the management of sales organizations. Course objectives are to develop student's knowledge of personal selling, sales planning, and managing client relationships and to examine issues in sales management including compensation, sales development, sales force planning, and use of technology in sales management. (Spring) Prerequisite: MK 3310

MK 3380 Services Marketing
Focuses on the marketing of services both as intangible products and as service component of physical goods. Students will focus on the differences in marketing services compared to physical products, management of the marketing mix for service marketing, creation and control of service quality, management of the Servicescape, and the use of technology in delivering service products. (Fall) Prerequisite: MK 3310, MK 3330.

MK 4100, 4200 and 4300 Special Topics in Marketing >
An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK4100,4200,4300 is an elective and may be repeated when the specific subject changes. Prerequisite: MK3310 and consent of instructor.

MK 4310 Advertising Management
This is an in-depth study of the advertising element of promotion. Through projects and texts, students will develop an understanding of the creation of effective advertising, media planning and budgeting, and advertising strategy as it relates to the overall marketing mix and strategic plan of the organization. (Spring) Prerequisites: MK 3310, AC 2310 and AC 2320.

MK 4320 Distribution and Pricing Decisions
This course examines various decisions such as pricing and inventory management and the impact of those decisions on a firm's profitability, liquidity and asset utilization. The choice of distribution channels and channel structure is also examined and related to product attributes. Prerequisites: MK 3310, AC 2310, AC 2320.

MK 4370 Marketing Research
The course applies the methods of social science research to problems in marketing. Students will learn to formulate research topics, plan research, follow standards for ethical research practice, use both primary and secondary sources of data, collect and analyze data using common statistical software, and report research results. (Fall, Spring) Prerequisites: MK 3310 and QM 3320. (QM 3320 may be taken concurrently.)

MK 4375 Internship in Marketing
Individual students will work in an approved marketing position at a business, non-profit or public institution to gain experiential learning and apply their knowledge in a professional work setting. Prerequisites: Overall GPA of 2.8 (minimum), MK 3310 and completion of or concurrent enrollment in six of the required major hours. Pass/No Pass. (Fall, Spring, Summer)

MK 4390 Seminar in Marketing
MK4390 is an integrative capstone course. Students will use a variety of learning tools (case analysis analysis, simulations, marketing plans, projects and readings) to develop a comprehensive understanding of how marketing plans, strategy and tactics are developed and integrated in the context of an organization. Prerequisites: Senior standing required; course limited to marketing majors only.

Degree Plan

Junior Year

Senior Year

Faculty

Edward G. Cole

Visiting Assistant Professor of Marketing
Director, Small Business Institute
Phone: (210) 431-2039
Email: ecole@stmarytx.edu Full Bio Details

M.B.A. Pennsylvania State University, 1973
Prior to entering academia, Professor Edward G. Cole was an officer in the United States Army Medical Department and hospital administrator. He has taught for the U.S. Army/Baylor University program and at Trinity University. Prior to returning to academics in 1989 when he joined the St. Mary's University faculty, he operated his own market research firm.

Cole assumed the directorship of the Small Business Institute at St. Mary's University in 1992; his research interest is the application of management and marketing theory in a small business environment.

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Mathew Joseph, Ph.D.

President-Elect, Society for Marketing Advances
Emil C. E. Jurica Distinguish Professor of Marketing
Phone: (210) 431-2044
mjoseph4@stmarytx.edu

Full Bio Details

Bachelor of General Studies, Southeast Missouri State University, 1986
M.B.A., Southeast Missouri State University, 1988
Ph.D., University of Waikato in New Zealand, 1995
Mathew Joseph, Ph.D., is the Emil C.E. Jurica Distinguished Professor of Marketing at the Bill Greehey School of Business. He has taught at universities across the world including the University of South Alabama, Universidade Nova Lisboa in Portugal, Swinburne University in Australia, and the University of Waikato in New Zealand. Joseph completed his Bachelor and Master degrees in Missouri and Ph.D. in New Zealand.

Joseph is a member of several professional associations such as the Academy of Marketing Science, Society for Marketing Advances, American Marketing Association, and the Academy of International Business. He has served as the program chair and track chair for the SMA and AMS Conferences, including the World Marketing Congress for the last several years. He has also been a reviewer and presenter for a number of professional and academic conferences. He is currently the President-Elect for the Society for Marketing Advances after having served as Executive Director and Vice President for Membership. Joseph also serves on the editorial board of several journals.

Joseph's main areas of research include cross cultural marketing, service quality, marketing strategy, health care marketing, electronic marketing, service technology, international advertising and promotion, marketing to Asia and Latin America, and marketing education.

Joseph has been published extensively (more than 90 articles) in journals and proceedings including the Journal of Consumer Marketing, International Journal of Pharmaceutical and Healthcare Marketing, and Journal of Medical Marketing. He has also published several professional articles and reports.

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Eileen Wall Mullen, Ph.D.

Assistant Professor of Marketing
Phone: (210) 431-2028
Email: ewall@stmarytx.edu Full Bio Details

B.S., Texas A&M University, 1981
M.B.A., Texas A&M University, 1985
Ph.D., Texas A&M University, 2003
Eileen Wall Mullen, Ph.D., is the assistant professor of marketing in the Bill Greehey School of Business. While pursuing her doctorate, she served as a lecturer at Texas A&M, teaching courses in Consumer Behavior and Services Marketing. There, she earned both marketing department and college of business awards for teaching excellence.

Mullen's professional business experience includes twelve years with Hallmark Cards Inc. She was awarded the company's R.B. Hall Award for field marketing excellence while working in Hallmark's field marketing organization. Previously, she held management positions, her most recent position being manager of national retail training.

Mullen's research interests include services marketing and retailing. She has co-authored a book chapter published in the Yearbook of Services Management 2001.

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H. Richard Priesmeyer, Ph.D.

Professor of Management
Phone: (210) 431-2041
Email: rpriesmeyer@stmarytx.edu Full Bio Details

B.B.A., Texas Tech University, 1973
M.B.A., Southwest Texas State University 1976
Ph.D., University of Arkansas, 1984
H. Richard Priesmeyer, Ph.D., teaches strategic management and marketing in the Bill Greehey School of Business. His research has focused on the practial applications of nonlinear systems theory which allow for the control and management of complex and unpredictable systems. He has been a consultant to healthcare organizations for a number of years and is author of the book "Organizations and Chaos: Defining the Methods of Nonlinear Management." Priesmeyer has published a variety of articles on the subject in the Journal of the Academy of Business Education, Journal of College Teaching and Learning and Journal of Management & Marketing.

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